| 你寫過Business Plan(商業計畫書)嗎？猜猜看，在一個新創事業裡，哪些關鍵字是投資人最愛的字眼。美國Inc.雜誌列出天使投資人最想聽到的關鍵字，不只給創業人，也是給做產品、行銷最好的提醒。進入文章之前，想想以下單字的英文怎麼說： 閱讀暖身
a) 洞察
b) 面面俱到
c) 複製 Angel investors are wealthy individuals who provide capital for a business start-up. If you’re looking to them to get an idea off the ground, you have to know what they want to hear.
天使投資人有相當財力，專門投資初期新創公司。希望天使能助你一臂之力，先要知道他們在意什麼。 1. a) Insight
Investors want to know that entrepreneurs looking for capital have experience in the industry they’re targeting. If you have an idea, but lack related experience, go get a job in the industry and learn the 1) tricks of the trade first. Then, start your own business.
一、市場洞察
投資人想知道，創業者具備目標行業的經驗。如果你有好點子，但缺乏相關經驗，應先於該行業找份工作，先學會箇中竅門，再創業。 2. Ambition
Investors are interested in unconventional thinkers who won’t stop when problems arise. You have to be able to run into a barrier, be nimble and creative, and 2) go to great lengths to put them right.
二、野心
投資人對跳脫傳統的思考者感興趣。這樣的人不會在發生問題時棄械投降。遇到困難時，你必須能夠靈活而有創意，竭盡所能來排除障礙。 3. Discipline
Investors are looking for people who are willing to do whatever it takes to succeed. It means working long hours and forgoing some things today in exchange for future opportunities.
三、紀律
投資人尋找的是：願意犧牲一切來獲得成功的人。這意味長時間工作，捨棄今日的享受以換取未來的機會。
4. Pain point
A pain point is a real or perceived problem. Just because something is a pain point doesn’t mean people will pay for a solution. It has to be a problem people care about.
四、痛點
痛點是一個真實或被察覺的問題。只因為某事是痛點，不代表人們願意付費來解決它。這個痛點必須是人們關心的問題。
5. Scale
In addition to finding a problem people want solved, the addressable market for the solution has to be big enough so you don’t have to capture 100 percent of the market.
五、規模
除了找出人們想要解決的問題，所瞄準的市場必須夠大，如此就不用拿下百分之百的市場。
6. Comprehensive
If you’re developing a treatment for a pain point that isn’t a cure, someone else may come along and disrupt it. Therefore, the treatment you put forward needs to be b) well-rounded enough.
六、面面俱到
如果你開發出不夠全面的解決之道，別人便可能介入並搶走市場。因此，你的解決之道必須面面俱到。
7. Differentiation
Angels want to know your solution can’t be easily c) duplicated by others in the industry who have greater resources or experience. There has to be a barrier to entry so that industry insiders cannot take advantage of you.
七、差異化
投資人想知道你的產品或服務不會被有更多更多資源、經驗的同行複製。你必須建立壁壘來防止被模仿，才不會被同行占到便宜。 口語詞彙:
1 Tricks of the trade 竅門，專業技能
trick 是「竅門」或「招數」，而trade則有「行業」的意思。本成語意指某行業或領域特有的「訣竅」或「門路」。
The new manager knows all the tricks of the trade, so we can breathe a sigh of relief now. 新經理熟知本行業的所有竅門，我們現在可以鬆一口氣了。
2 Go to great lengths 竭盡所能
指人竭盡所能達成某個目標，就算過程艱辛，仍會用盡全力，直到成功為止。
I went to great lengths to explain to this client that he was not in any trouble. 我費盡脣舌向這位客戶解釋，他並未捲入任何麻煩。 | 
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